Imagination licences Internet radio portal platform to O2

Says Tony King-Smith, VP marketing, Imagination Technologies: “Software technologies are critical for the success of our silicon IP and much of our success is predicated on the strength of our software platforms. Now for the first time we have started to license our Internet portal platform. We expect this new form of licensing to be a growing, strategically significant, part of our business and highly complementary to our silicon IP business.”

Sally Cowdry, O2 Marketing Director said: “Internet Radio will transform the experience for O2 Joggler customers and with PURE we are partnering with the market leading provider. PURE’s parent company, Imagination, has delivered this capability in an easy-to-use interface which brings the UK’s most popular radio stations onto the device.”

The Lounge (www.thelounge.com) made its debut in 2008 as the bespoke radio and media portal for PURE’s Flow range of internet-connected products, the UK’s best selling range of DAB/ internet radios. Existing O2 Joggler customers will also be able to benefit from a subset of the Lounge as the service will be provided as an automatic update.