Imagination Announces Quarter of a Billion POWERVR Devices Shipped

There are over 25,000 games running on POWERVR platforms and, as an opportunity, the market size is now significantly larger than the current generation handheld console market.

POWERVR Insider, the ecosystem for developers of POWERVR enabled hardware and software products, now has over 16,000 members and a thriving online community.

Says Tony King-Smith, VP marketing, Imagination: POWERVR is the leading 3D graphics technology in cellphones and game-enabled media players. Moreover it is the technology enabling gaming in new market areas such as set top boxes, tablets and netbooks. With over a quarter of a billion units shipped the opportunity for developers is significant. If only a minority of those with POWERVR enabled phones choose to play games and entertainment applications it still represents a market opportunity on a par with the best of handheld or fixed consoles.

The latest game content from POWERVR Insider partners, including Digital Legends and Fishlabs, and new POWERVR enabled devices including OMAP 4 from Texas Instruments, will be on display on Imagination's booth, #705, at GDC and GDC Mobile 2010 (Moscone Center, San Francisco, 9th – 13th March). Developers can book time with Imagination engineers at the booth for a personalised tour of the POWERVR Insider SDK and toolchain.

Says Dr. Jon Peddie, president, Jon Peddie Research: Simply put: Imagination's POWERVR is the standard for mobile 3D graphics. The company has built an enviable lead, but more than that it has created an opportunity for both its customers, and the wider developer ecosystem to build a market that for applications alone will be worth more than $5 billion dollars in 2010.