IEE's New Director of Retail Sales Focuses on Customer Value, Process Efficiency

Thomas Winfrey, president of IEE, noted, “Today’s connected consumer expects a higher level of information in the store to complement what is available online. This opens up a new set of business challenges for brick-and-mortar locations, including employee competency, infrastructure requirements and integrated data access. Mike will play a key role in making sure our retail displays not only add to the customer’s experience, but streamline processes for the retail location as well.”



O’Connor said, “By combining IEE’s advanced display technologies with the latest in omni-channel support, we are building a series of powerful displays, price verification terminals and customer interactive kiosks that will help balance the retail industry’s challenge of serving customers effectively with a finite staff onsite. By taking a solutions-based approach, we’re able to offer POS units and kiosks that add significant value in terms of customer loyalty, multifaceted marketing opportunities and personalized choices for the end user.”



O’Connor has worked in virtually all capacities related to retail display technologies, from customer relations and business development to product marketing, partner management and contract negotiations.



Most recently, he served as product sales specialist with Hewlett Packard’s retail division, where he supported HP partners and their customers on needs analysis, solution development and sales and marketing strategies. He also helped recruit key retail VAR (value added reseller), ISV (independent software vendor) and OEM (original equipment manufacturer) partners and managed those relationships.



O’Connor also served as a solution sales specialist for NCR Corporation where he managed and developed store automation solutions to Tier I and Tier II national clients. As director of major accounts for PAR Tech, he expanded the company’s market penetration across a 13-state region.



He has worked in the related hospitality and financial services industries, building and managing internal and external sales teams as well as overseeing product development and go-to-market strategies.



O’Connor holds a BS in Business Administration from California State Polytechnic University and has completed the Holden Strategic Selling Program, an authority in sales training and consulting.