Hemisphere GPS Launches Punjabi Version of Outback S-Lite to Capture Precision Agriculture Business in India

The Punjabi Outback S-Lite recognizes Gurmukhi script and is targeted at the Punjab state in the northern agriculture region, which is known for its larger farms compared to the rest of India. According to the Government of Punjab, the region has more than 46 million acres in cultivated farmland and houses India's largest farming tractor population. Punjab produces 1% of the world's rice and 2% of the world's wheat and cotton, and with the highest per hectare fertilizer consumption in India, it consumes more than 9% of the total fertilizer consumption of all India.



The Outback S-Lite has both the features and the price point to compete in India's growing marketplace, says Dr. Mohamed Abousalem, Vice President of Marketing and Business Development for Hemisphere GPS. We acknowledge the tremendous opportunity that exists in India with the largest arable land after the U.S. We will continue to adapt our products to meet the needs of this and other growing markets.



With the release of the Punjabi language capability, the Outback S-Lite guidance system now supports more than 20 international languages. By making our Outback Guidance(R) products more inclusive of growth market regions worldwide, Hemisphere GPS continues its commitment to broadening its global market share.