Guillaume Boucher appointed new sales manager for IAR Systems in France

Guillaume, who holds an Associate Degree in Industrial IT, is looking back on a long career in embedded systems. In 2002 he started off working for Mentor Graphics in the Embedded Systems Division, covering Southern Europe as a Post-Sales Technical Support Engineer. Soon he became an FAE, doing presales & training activities for the Nucleus RTOS, Middleware and Development Suite. In 2010, Guillaume joined ENEA as an Account Manager at ENEA for the OSE RTOS and Tools, before he served as a Business Development Manager for Digi International. As new Sales Manager France for IAR Systems SARL, he will have the opportunity to bring in his embedded experience as well as his extensive network.

“Representing IAR Systems in France is a terrific challenge. The embedded industry here has – thanks to extremely skilled developers – a huge potential for innovation in a multitude of application fields”, said Guillaume Boucher. “IAR Systems’ tools have a reputation for user-friendliness, outstanding performance, and for being highly efficient – and therefore really can contribute to the success of embedded systems designed in France. I am very glad that I have the chance now to add to this success.”