Guifx Names Morgan Strauss as Company President

A veteran in the field of interface design, Strauss has 17 years of experience designing digital and analog interfaces for the aerospace, medical, automation, and entertainment industries. As director of operations for Guifx, he has helped guide the company through phenomenal growth in the home automation industry, providing cutting-edge graphics and easy-to-use, intuitive user interface (UI) kits for integrators and touchscreen control system manufacturers.

Over the last ten years, Strauss has helped Guifx become recognized as an innovator by a worldwide audience of over 10,000 customers in 43 countries. In addition, his Uiology series of articles, which discusses tips, tricks, and techniques for designing touchscreen UIs, has become a popular resource for designers.

Guifx is an amazing company — the first of its kind — and what we have achieved over the last ten years is truly inspiring. We've done this by providing integrators with unique differentiation from the pack, and by offering their customers easy-to-use, sleek, and stylish interfaces to navigate their home world, said Strauss. As we move forward, we want to build on this success and momentum to expand our presence in other markets, embedded systems in particular. As president, I look forward to guiding the company toward achieving this goal.

Strauss has held the position of CEDIA task force chair and has shared his expertise by teaching numerous classes and seminars, including Interface Design for Touchscreens at CES and CEDIA EXPO. Prior to Guifx, he proved himself to be something of a Renaissance man, with job titles as varied as mechanical designer and director of marketing.