Gepco International and IEWC have join forces

Made by broadcast professionals for broadcast professionals, Gepco fibre optics products have not been adapted from other industries but have been specifically designed and manufactured to meet the exacting demands of the audio broadcast market. Today, Gepco’s industry heritage and technical expertise is bringing reliable, easy to use fibre optic solutions to broadcast professionals, anything and everything for high definition audio and video applications. These include cable assemblies, distribution racks and boxes, panels, connectors, tools and accessories, hybrid fibre optic cable, 3-channel fibre cable, single-mode and multi-mode optical fibre cable, and single-mode and multi-mode tactical optical fibre cable.

Engineered and manufactured to industry-leading standards, Gepco fibre system products bring the optical clarity and reliability required for high-bandwidth data transmission in television, video production, staging, outdoor broadcast and professional audio applications. Given that today’s digital video and audio takes a good chunk of bandwidth, copper simply can’t handle the job. Fibre is needed in all broadcast facilities or trucks that deal with moving video and audio over distances longer than a few dozen metres. The more information that is being transported over copper the shorter it can be piped.

“Fibre optic systems are quickly becoming essential if we’re to keep pace with the bandwidth issues surrounding HDTV and 3DTV,” says Jeff Peters, Director of Business Development for Gepco. “Today’s fibre products can handle the high-bandwidth data, deliver the clarity of signal and are easy to route, durable under a wide range of conditions and easily repaired when there’s the inevitable problem.”

Stocking distributor, IEWC has a reputation for fast turnaround, technical savvy and a network of fully stocked warehouses in 25 locations worldwide. Working exclusively with Gepco, IEWC has committed its UK warehouse to fully stocking the entire Gepco fibre optic range, including the complete range of Pro A/V broadcast cables. IEWC has the capability to deliver product quickly, maintaining their standard for fast turnaround: shipping more than half of all orders within 48 hours, most within 24 hours.

“Delivering quality wire and cable solutions on-time is something we take very seriously,” says Graham Lay, European Audio Broadcast Market Specialist at IEWC. “The urgency we feel to meet our delivery goals is based on IEWC’s philosophy. We understand the importance of having system components that are operational right now. A lost signal; a minute of a favourite TV show dropped; a winning goal that fans don’t see; they are not life and death… for broadcast professionals they’re much more important than that. We understand this attitude, it’s part of the industry’s makeup, so we go through hoops to get professionals what they need to keep broadcasting.”