Frost & Sullivan Analysis of the Industrial Pumps Market in Turkey

New analysis from Frost & Sullivan, Analysis of the Industrial Pumps Market in Turkey, finds that the market earned revenues of $478 million in 2012 and estimates this to reach $814 million in 2017. Of the centrifugal pumps (single-stage, multi-stage, axial and mixed-flow, submersible, and seal-less and circulator) as well as positive displacement pumps (rotary, reciprocating and peristaltic) covered in the study, single stage centrifugal pumps are expected to find more takers due to their competitive prices.

Frost & Sullivan Industrial Automation and Process Control Research Analyst Ahmet Kesoglu, comments: “Technologically advanced pumps that enable reduction in energy costs have bolstered end-user intent to replace older pumps within their facilities. New European Union regulations that require companies to produce energy-efficient products also fuel uptake of advanced industrial pumps.”

However, the improved product quality and lifecycle of newer pumps negatively impacts the market for spare parts. Customers are unlikely to replace their operating pumps unless significant technological developments occur. This challenge is compounded by the geo-political uncertainty in the Middle East, which has compelled end users to be extremely cautious with their investments.

While multinational companies have the advantage of superior quality products, the price-sensitivity of the Turkish market demands that the latest technologies be offered at competitive prices. Increasing awareness about technology in the demanding end-user industries poses a significant challenge for local manufacturers, whose products are less technologically advanced.

“Foreign entrants will have to forge alliances with local manufacturers to ensure a smooth entry and gain access to niche markets. These partnerships will benefit local manufacturers too, as they require R&D funding to boost the quality of their products and gain an edge in this competitive landscape,” added Kesoglu.