Five-year warranty exudes confidence in product quality

"We know with confidence that there will be very few calls on our five-year warranty from doing a detailed check of our repair logs of out-of-warranty repairs for customers over the past decade.  The oldest product that we repaired this year was made by us fourteen years ago - we build them to last!  This is important for customers especially our OEMs who rely on our products and build them into high-end machines with long lifetimes, such as industrial or medical applications.  Also our products are often a critical component in long term research projects -- now all customers can have peace of mind as our products that are shipped from July 1, 2017 are warranty-covered for five years."

This announcement forms a key part of the company's expansion programme along with renaming from Spectrum Systementwicklung Microelectronic to Spectrum Instrumentation.  This gives a uniform brand name of Spectrum Instrumentation around the world that is also mirrored in the web address. 

"Not having a single global identity was hindering us in building an efficient marketing strategy," added Gisela Hassler.   "Spectrum Systementwicklung Microelectronic has become a well-known and trusted name over the past 25 years in German speaking countries but was hard to say in others.  This resulted in us just being called Spectrum, which we could not build a brand on.  This was particularly apparent in America, which is why we chose the name Spectrum Instrumentation for our American subsidiary when we formed it in 2015.  In a sense, we have trialled this new name there and it proved very popular.  Spectrum Instrumentation is simple and easy to understand in most languages around the world and, importantly, clearly reflects what the company does.  Strong branding will also help us increase our global network of distributors."

Now that the company has a clear global brand, it will be actively promoting its core differentiator.  It is unique in the instrumentation industry in having a modular design for its products. 

"By having mother-boards with a variety of daughter-boards, we can assemble solutions that exactly meet the requirements of each customer and tick every box on their specification list - other companies typically have only a dozen or so standard products so that there is almost always lots of compromises.   Our approach means that we effectively have over 500 products so we can provide perfect fit solutions every time," explained Gisela Hassler.