First Female Field Sales Engineer for NI UK & Ireland

Sarah began her career at National Instruments in 2004, as an Internal Sales Representative, after graduating from the National University of Ireland Galway with a degree in Applied Physics and Electronics. Following a successful year in inside sales, she transferred to the Application Engineering team, to provide technical support to customers. Added to this valuable experience, Sarah has enjoyed two assignments as a Technical Marketing Engineer where she drove the technical content for NI seminar tours and authored articles for industry magazines.

“I'm very excited to have this opportunity” said Sarah Brady, “and I'm looking forward to using the skills I've developed over the past three years to begin implementing systems and helping to make our customers more successful”.

As with all National Instruments Applications Engineers, Sarah was enrolled into the Engineering Leadership Program (ELP), the premier training program for individuals interested in career development at National Instruments. While in this program, engineers develop product knowledge as well as leadership skills, which prepare them for successful careers. National Instruments ‘promote from within’ policy coupled with its rapid growth demands a steady flow of qualified engineers to fill positions in Marketing and Technical Sales.

“At National Instruments, we always hire the brightest and best engineers straight from university” said Ian Bell, Regional Director of Marketing. “The Engineering Leadership Program, with its blend of on-the-job and class-based learning, really gives our graduate engineers a headstart in their field-based careers and it contributes to the success of our direct sales approach”.

Throughout two years of intensive training on products and applications, ELP Engineers - the interface between National Instruments and its customers - deliver creative and timely solutions to customers' technical issues. They work extensively with every department in the company, primarily assisting Sales and Marketing – but also feeding information back to Product Design and Manufacturing.

Because of the broad exposure to the company coupled with short-term assignments with Technical Sales and Marketing, ELP engineers can establish the direction they want to pursue in their careers. In addition, they have the opportunity for travel within UK/Ireland (and potentially internationally) to conduct customer training and seminars, attend trade shows and give product presentations.