Fairchild Semiconductor Named a Top Supplier by China's Leading OEM/EMS Companies

“We’re very pleased that our China customers have honored Fairchild by selecting us for this prestigious award. Fairchild’s number one goal is to ‘make our customers successful’ and we continually work closely with our customers to develop innovative module and device solutions that meet their needs and enable them to be more competitive in the market place,” commented Benjamin Tan, Fairchild’s regional vice president of Sales and Marketing, China and South East Asia, upon winning the award. “Maintaining and establishing direct, enhanced customer relationships is important to Fairchild, and we also focus on effectively managing our supply chain to meet their specific requirements.”

CMECMA is part of an annual industry survey that measures purchasing preferences of key decision makers at OEM/EMS companies. The survey also benchmarks the performance of international and local component manufacturers that have established business operations in China. These awards are arranged by China Electronic Market magazine in conjunction with Cntronics.com and the China Electronics Fair's organizing committee.

This year 1,786 people responded to the survey which asked them to evaluate suppliers based on how well each company addressed the following criteria targeting the China market: brand building strategy; how well product portfolio meets customers’ needs; competitive advantages of technologies; product quality control; delivery capabilities; technical support; cost/performance ratio and the localization of R&D operations.

Fairchild received the award at a ceremony on November 11 at the China Electronics Fair in Shenzhen.

“Greater China is Fairchild’s largest market and we are committed to continuing to focus on power and energy-efficiency and the relentless implementation of our clearly-defined China business strategy which has been a key to our success in the country,” Tan concluded. “Receiving this award validates the efforts of our entire team. We work very hard to build long term partnerships with our customers in China, and around the world, to clearly understand their requirements. We believe that being responsive and remaining prepared to support the unique needs of our customers is the best method for us to remain ahead of the competition.”