Fairchild Attends Portable Innovate 2011, Outlines Optimal Smartphone Design

A variety of related Fairchild products and solutions will be on show and available for demos. These will include FAN5400, a battery charger device; new ASP products for signalling, sensing and timing; MIPI®, MHL™ and MUS switches; and various parts for power, lighting and logic.

FAN5400 – The FAN5400 family of battery charger ICs utilizes a highly integrated switch-mode charger to minimize single-cell Lithium-Ion (Li-Ion) charging time from a USB power source, and a boost regulator to power a USB peripheral from the battery.
Audio Jack Detection Switches – FSA8008/8009/8029 These switches enable the detection of 3- or 4-pole accessories. In addition to detection, FSA8008 features an integrated MIC switch that allows the processor to configure the audio jack. The architecture is designed to allow common third-party headphones to be used for listening to music from mobile handsets, personal media players and portable peripheral devices.
IntelliMAX™ – FPF1207/1208 The IntelliMAX™ switches are a family of advanced load management switches, reset timers, and multimedia switches for smart accessory connections.

Fairchild offers a leadership portfolio of feature-specific silicon solutions addressing audio, video, USB, ASSP/logic, RF power, core power, lighting and other requirements that define user satisfaction and market success in mobile, said Frank Ma, director, Mobile Sales and Marketing, Asia Pacific at Fairchild. We leverage our advanced process and package technologies, offering significant design advantages while reducing the size, cost and power of mobile devices. We are happy to join experts from within the industry at Portable Innovate and share our expertise and experiences.

Mobile Design forum
A highlight of Fairchild activities at the show will be participation in the Mobile Design and Key Components (CMKC2011) forum on July 15, when Fairchild Senior Marketing Manager Edwin Lee will speak on the topic, Making smartphones and our lives SMART and simple. Lee's presentation is scheduled for 11:10am on July 15, and the audience is expected to comprise some 400 R&D engineers and managers.

Lee will discuss the concept of the smartphone, the diverse range of functions and applications smartphones enable, and the leading software platforms and their status in the market. He will then move on to consider the various trade-offs that have to be made in the design of smartphones, and some of the key features consumers demand. His remarks will include a look at some of the more challenging functionalities, including support for HD video. He will also outline some of the key product offerings from Fairchild for the smartphone segment, particularly in the area of power management, while detailing ideas for optimal smartphone design.

Smartphones and tablet PCs are experiencing extremely high growth in the consumer market. Mobile data access, along with the small form factor of these devices, makes them convenient for work and play just about anywhere, noted Lee. Most manufacturers are trying to launch these products within a short timeframe. This challenge is not unlike that of the Netbook-PC era. In addition to following the standard reference design, manufacturers have to consider other features and functionalities to differentiate their products from the competition.

A recognized source of innovation in these areas, Fairchild is combining silicon IP building blocks with system level expertise to enable manufacturers to differentiate mobile designs. Fairchild is aligned with leading mobile manufacturers to help them meet next-generation design challenges and maintain a competitive advantage. Our participation at Portable Innovate is further validation of our commitment to provide customers with 'The Right Technology for Your Success™', said Ma.

The Portable Innovate exhibition is China's key event for portable technologies, including key components, peripheral components, software applications and industrial design for mobile phones, smartphones, tablet PC/MIDs, and netbooks and notebooks.