EB Expands Presence In Asia With Opening Of Shanghai Office

Through strategic investments and targeted efforts, EB is making significant gains in China towards our growth and global footprint goals, said Alexander Kocher, President of the Automotive Business Segment at EB, at the official opening event in Shanghai at MOCA in People's Park. Today, China produces about 20 million vehicles with double-digit growth rates to stabilize somewhere around 35 million units annually by 2020. And the automotive industry is rapidly changing with the continued trend to driver assistance applications and to the integration of external devices in the car. Meanwhile most innovations in the automotive industry are brought about by software and electronics, infotainment and online services have become key differentiators. These trends represent good business opportunities for EB.

From the offices in Shanghai and Beijing, EB will conduct development, engineering, localization and business development to meet the ever-growing demands for state-of-the-art automotive software, particularly for China, which has become the largest automotive market. The China operation is an integral part of EB's global network and infrastructure aiming at sustainable business model and growing local team for years to come.

The demand for automotive software solutions and services in China is rising quickly, said Jeff Zhou, Managing Director of EB Automotive Software (Shanghai) Ltd. The new legal entity in China will help us expand our business, meet our customer demands efficiently and keep pace with the growth in this region. Our navigation engine EB street director has been successfully deployed both in PND and in-car infotainment systems for different carmakers worldwide. Here in China, EB is working with two major global carmakers to adapt and release EB street director navigation in market.

EB plays an important role in the development and integration of navigation, human-machine interface (HMI), driver-assistance systems and electronic control unit (ECU) for carmakers. EB has a proven record in automotive software development for over two decades. EB is cooperating with a community of industry leading partners to help build the next generation of smart, flexible and cost efficient automotive software solutions.

EB has dedicated automotive and wireless teams all across the globe, with offices in Austria, Finland, France, Germany, Japan and the US, as well as another office in Beijing to support its customers in China and neighboring markets in Central Asia.