Analysis

DT Electronics adds RF Monolithics franchise

7th February 2007
ES Admin
0
DT Electronics is to distribute a comprehensive range of components and modules for low-cost, industrial wireless networks as a result of landing the UK franchise for RF Monolithics of Dallas, Texas. With 25 years in low power sensor networks and high performance RF components, RF Monolithics acquired Cirronet and Aleier in September 2006, enabling the company to supply a complete family of end-to-end industrial wireless sensors, including Zigbee devices. Components include surface acoustic wave (SAW) resonators and filters, short-range radios (receivers, transmitters and transceivers) and frequency control products (SONET and SDH fundamental clock oscillators). Embedded wireless modules cover 433.92 MHz or 2.4 GHz unlicensed frequencies and are ideal for industrial MESH networks. Network development kits, complete with software, are also available.
Following the recent acquisitions, RF Monolithics is rationalising its distribution network and has appointed DT Electronics from February 1st, this year. RF Monolithics distributes its products in the US via Nu Horizons, DT’s parent company since August 2006.

RF Monolithics’ European Sales Director, Richard Carter, said, “When we acquired Cirronet we had to review our distribution strategy and broaden our reach globally. DT Electronics is part of that plan. DT Electronics has a clear focus on demand creation and RF is always a technical sell because a lot of engineers see it as a black art. We need distributors who are comfortable with the technology and DT has a very good mix of competent people in place.”

DT Electronics’ Marketing Director, Gerry Hewitt, added: “RF Monolithics is a market leader in this type of RF technology and is the second major franchise that has come along as a direct result of us joining the Nu Horizons Group. For our customers, it means increased product choice and the chance to differentiate their products with devices that are the forefront of a fast-growing technology area.”

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