Analysis
DEK appoint new Electronic Assembly Marketing Manager
DEK has announced a new addition to its team; Tracey Khoo joins the screen printing specialist as Electronic Assembly Marketing Manager. In her new role, Tracey will be responsible for taking ownership of the planning, implementation and execution of all tactical marketing initiatives relating to the SMT and Semiconductor aspects of DEK’s global business.
Tracey will be reporting directly to Karen Moore-Watts, DEK’s Global Marketing Communications Director. Although currently residing in Singapore, Tracey will work closely with the company’s global teams to establish and maintain business relationships. Her initial focus will be to co-ordinate all exhibition and event management while maintaining a core competence of marketing communications support to internal and external contacts.
Tracey joins DEK with extensive experience of the electronics manufacturing industry and an impressive record of achievement in team management positions. She served for more than 10 years as Project Director with world leading trade and consumer event’s company, Reed Exhibitions and organised events such as, GlobalTRONICS & NEPCON series in Asia. Karen Moore-Watts, Global Marketing Communications Director, commented, “With such a wealth of knowledge and experience in the electronics industry, Tracey is a very valuable asset to the DEK marketing team. We are delighted to have her on board and feel she will be able to provide great support within the exhibition and communication aspects of DEK, which are vital to the business. I would like to take this opportunity to welcome her on board with us here at DEK and wish her all the best in her new role.”
Tracey Khoo, new Electronic Assembly Marketing Manager, stated, “I jumped at the opportunity to join such a well respected manufacturer as DEK. The role presents me with a fantastic challenge to further enhance worldwide recognition of DEK as a technology leader. With my experience within the electronics industry, I am confident that my skill set acquired from my previous job roles will contribute significantly to the exhibition and event management side of the business. I look forward to being part of the DEK team and contributing to the company’s future success.”