Consumer drone sales to reach almost 4m this year

The new research – Drones: Consumer & Commercial Applications, Regulations & Opportunities 2015-2020, observed that usage had already extended beyond the core base of hobbyists, spurred by the drop in retail price and the increased functionality of the devices. It observed that most consumer drones now offered the capability for live streaming of photos and video. With the advent of AR (Augmented Reality) likely to become prevalent on UAVs in the near future, this will open up further opportunities for innovation in applications for both the consumer and commercial sectors alike.

Meanwhile, the research noted that while companies like DJI currently dominate the mid-priced and prosumer UAV market, an increasing number of players were targeting the low-tiered sector. New entrants include companies that have grown out of the toy radio-controlled model aircraft industry, such as China-based companies Syma Toys and Hubsan, and those that supply complementary devices and components to the UAV market, such as GoPro. 

However, the research cautioned that drones’ use of unlicensed spectrum and reliance on GPS leaves them at risked of being hacked, with hackers capable of taking control of the UAV by intercepting unencrypted data feeds or commandeering the WiFi connection. 

The research also highlighted the growing concerns around drones’ potential invasion of privacy, with fears that UAVs could be used for activities including snooping, spying and stalking and criminal surveillance of property. According to research co-author Dr Windsor Holden, “Given drones’ capabilities to gather, store and disseminate images online, consumers are understandably uneasy that – for example – they could hover over (or within) private property and take photographs without permission.”  

The whitepaper, Game of Drones, is available to download from the Juniper website together with further details of the full research and the attendant Interactive Forecast Excel (IFxl).