Conference to discuss whether mobile's future lies in services

This trend is exemplified by the problems now facing the smartphone market, with product design lacking differentiation and companies increasingly competing over price rather than innovation. But while this market may be nearing a point of stagnation, in contrast the industry as a whole is becoming more adept at analysing and managing data to maximise revenue. It seems only natural therefore that attention would switch towards services.

The move towards data monetisation ties in well with another central theme of the conference focused on the IoT, with speakers from CSR and Accenture Digital UK and Ireland. As the IoT revolution gathers pace, forward thinking companies must predict how they will manage the endless amounts of data churned out by connected devices around the globe.

In partnership with UKTI and being held at the Emirates Stadium, home of Arsenal Football Club, the conference will also feature leading business speakers from  both within and outside of the wireless industry including; Samsung Electronics Research Institute, CSR, Wunderman Data and Insights, MediaTek,The KTN Built Environment,u-blox,Conran and Partners,GSMA,Telefonica Dynamic Insights,BT,Delta Wisdom, Jaguar Land Rover, Future Cities Catapult.

“The smartphone market has reached maturity and growth rates seem likely drop in 2015 as the average revenue per user declines despite data usage rising exponentially. The CW conference will discuss whether significant value can be gained by moving to data analytics for monetisation, enabled by sophisticated software and low cost hardware,” says Loraine Stone, UK Country Manager, Telefonica Dynamic Insights. “Telco providers using their expertise in insights generation to provide innovative services now appear to be leading the way when it comes to developing the business models for the future.”

The FWIC organisers expect around 400 delegates to attend the conference over the course of the two days.