Analysis

Broadcom Joins GreenTouch to Drive Greener Networks

27th April 2011
ES Admin
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Broadcom Corporation today announced that it has joined GreenTouch™, a global industry consortium dedicated to dramatically improving the energy efficiency of Information and Communications Technology (ICT) networks.
Just in time for Earth Day 2011, the GreenTouch collaboration underscores Broadcom's vision and continued commitment to driving radical changes in eco computing.

Broadcom will collaborate with other GreenTouch members to research and invent technologies that will enable more energy efficient networks, and create the network architecture, specifications, and roadmaps that will define them. By 2015, GreenTouch aims to demonstrate the key components needed to increase network efficiency from current levels by a factor of 1,000.

Key Facts:

* Broadcom has long-standing programs and initiatives for green products, design, processes, policies, operations, and compliance.
* Broadcom plays a leadership role in several organizations focused on green IT and network technologies, including The IEEE, Green Grid and the Climate Savers Computing Initiative.
* Broadcom provides the industry's broadest portfolio of Energy Efficient Ethernet devices, going beyond the standard to enable additional power savings of up to 70 percent.


Supporting Quotes:

Gee Rittenhouse, GreenTouch Consortium Chairman & Vice President of Research at Alcatel-Lucent Bell Labs

Broadcom is a highly respected and recognized leader in providing energy efficient solutions that reduce power and costs in the network. We believe Broadcom will make a significant contribution to the consortium in reaching its ambitious goals while its customers, the industry, and the environment as a whole will benefit greatly from Broadcom's collaboration and innovation.

Nick Ilyadis, Vice President & CTO, Broadcom's Infrastructure & Networking Group

Broadcom is a leader in the innovation and delivery of Energy Efficient Ethernet solutions that enable our customers to reduce their carbon footprint and costs while delivering the high performance and functionality needed for the increasing bandwidth demands of cloud computing, virtualization, mobile computing, and next generation networks. Our mutual goals are perfectly aligned and the collaborative environment of global technology, research and academia that GreenTouch provides offers an exciting opportunity for progress.

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