Full Compatibility Confirmed for BrightSign Solid-State Digital Players and Philips-Branded Public Signage Displays with Smart Insert

Smart Insert is a revolutionary provision at the back of Philips display that allows BrightSign players to be inserted discreetly -- without adding inches to the depth of the display. Developed by MMD, Smart Insert provides easy installation and operational flexibility while simplifying upgrades. Users can start with a stand-alone BrightSign player and can cost-effectively move up to a networked player without having to replace the complete display.

BrightSign digital signage controllers are complete, ready-to-use solutions that include the hardware, software and networking support for driving stand-alone or networked displays ranging from basic looping models to interactive and networked controllers with live video feedback . The included BrightAuthor software is a PC-based application with intuitive templates and tools that make creating, updating, managing and monitoring digital signage displays so easy, even non-technical users can manage the displays.

MMD offers the full range of Philips Smart Insert public signage solutions in screen sizes of 42”, 46”, 52” and 65”. With the New BDL 4681XU 46” display featuring an overall edge to edge gap of only 7.3 mm, huge video wall canvases can be created by tiling multiple displays. MMD also recently announced a 65” BDL6551V monitor which is one of the slimmest LCD displays in its class.

According to DisplaySearch, a world leader in display market research, the global digital signage market remains one of the fastest growing segments in the display business. Since 2007, the DS market has installed one million monitors for digital signage applications. The research firm also forecasts that in 2010, the DS market will install just over two million flat panel displays, and by 2015 that number will reach almost 7.5 million annually. DisplaySearch analysts add that: “While digital signage is most commonly associated with retail applications, strong growth in other segments such as healthcare, schools, restaurants and hospitality is forecasted in the coming years.”

“Like most markets today, the emerging markets DisplaySearch has identified want low-cost signage solutions that deliver quality and reliability, but are easy to use,” said, Craig Ratbun MMD Director Sales & Marketing US. “Through our partnership with BrightSign, we offer a unique solution for these markets that brings together the Philips Smart Insert concept, the aesthetic design of the latest slim Philips displays and the benefits of BrightSign small form factor players with their solid-state platforms.”

Jeff Hastings, BrightSign CEO, agreed and added that the partnership with MMD will be instrumental in stimulating a new breed of innovative applications such as stunning, panoramic video walls. “By using BrightSign solid-state digital signage controllers to drive Philips high-definition displays, content developers can provide their customers with signage solutions that are more affordable than PC-based solutions. With no moving parts to fail, the controllers are more reliable and provide a significant saving in maintenance costs. They also offer substantial savings in energy costs because they only require a fraction of the power used by PC-based systems.”