Bridgelux Appoints Chief Sales & Marketing Officer

Plumer comes to Bridgelux from American Power Conversion (APC), as President of their Asia Pacific/Japan Region and Senior Vice President of the company’s global IT Business Unit reporting to the CEO. (APC reported $3.5B sales and 14,000 employees in 2007). Plumer was responsible for leading Sales, Marketing and Services and grew their Asia business dramatically over the past 5 years, securing APC’s position as one of the world’s leading IT/Energy Management companies by focus on delivery of exceptional Customer value through highly innovative, energy efficient and low cost solutions combined with rapid expansion of channel partners and development of long-term, strategic Customer and Alliance relationships. The overall growth and business success of APC culminated in its $6B cash acquisition by Schneider Electric Corporation, a worldwide specialist in energy management.

“The lighting industry is at an inflection point where the introduction of a disruptive technology, solid state lighting, into a large, legacy market is presenting tremendous opportunities for the creation of new markets and applications, said Bill Watkins, Bridgelux CEO. “David has spent his entire career with world-class corporations that successfully built entire businesses by introducing disruptive technologies into incumbent markets, owning those markets and then leveraging that technology into new applications. He has developed significant talent and an excellent track record of performance in the areas of strategic customer relationships, market penetration and expansion, team management and overall business operations. And I am confident that he will be a tremendous asset to the Bridgelux team.”

Prior to joining APC, Plumer was with IBM where he held a number of executive management positions in sales, marketing, product management and technology operations and invested half his career based in Asia, leading rapid growth in those emerging markets. As Worldwide VP of Marketing & Sales for IBM’s Display Business Unit, Plumer developed strategic programs to reposition and dramatically accelerate growth of Liquid Crystal Display (LCD) technology with exciting new value propositions and market applications to become a $ 1.5B business. As IBM Director & Managing Principal for Global Services, Plumer doubled the number of IT / Business transformation contracts by helping Customers achieve dramatic improvements in cost and service levels of their business and grew the practice to become a $1B business.

Plumer has an MBA from the Amos Tuck School of Business, Dartmouth College, NH with distinction as an Edward Tuck Scholar and a BA summa cum laude in Economics from Union College, NY.