Automotive Roadshow 2012 Waiting in the Wings

With a new, slightly modified concept this year we are offering again the unique opportunity to designers and decision makers of the automotive industry to gather firsthand information on latest electronics developments and trends - from semiconductors, software to ready-to-use measurement and test systems - without major effort and travelling, said Joachim Hueggenberg, General Manager of qaqadu event gmbh. The idea of the rolling trade show strikes a significant chord at participating exhibitors and visitors on the premises. Internet as easy source of information plays an important role today but personal contact and face-to-face conversations down to life demonstrations however cannot be replaced.

The mobile exposition with its individual and selective opportunity to present meets the spirit of time: Limited travel and marketing budgets practically demand for this solution. Individually adapted to the locations, the automotive roadshow efficiently offers further education and information on innovations and trends to developers, purchasers, deciders and anyone interested. The exhibitors will be able to have technical conversations and to demonstrate their solutions right to their target customers and without wastage engineers can start up expert discussions. The encounters involve first contacts to projects starts to discussions of ongoing projects. Some companies just use the automotive roadshow to have a point of presence and to be available for first hand discussions. On top customer meetings and discussion allow for an insight into the market to gather information for product and marketing strategies.