Analysis

Audio Foundry powers the future of automotive sound with Denon

14th January 2025
Harry Fowle
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Audio Foundry has announced their latest membership, Denon, an audio brand under Masimo’s consumer division.

This partnership highlights the shared commitment to innovation in automotive audio, blending Denon’s century-long legacy in sound engineering with the advanced, collaborative ecosystem of Audio Foundry. Together, they aim to develop cutting-edge solutions that redefine in-cabin listening experiences for the next generation of vehicles.

“Creating unforgettable audio experiences starts with how we deliver sound to the customer,” says Matt Marchese, Automotive Business Unit Leader, Tymphany, a member of Audio Foundry. “Denon brings a legacy of unparalleled sound quality to Audio Foundry, and their involvement will be instrumental as we push the boundaries of what's possible in in-cabin audio. Together, we aim to create solutions that OEMs can deploy in vehicles of tomorrow.”

A key highlight of this collaboration will be showcased at CES 2025 in the Tesla Model Y demo vehicle featuring the Denon concept system. This cutting-edge audio system presents endless possibilities of immersive listening experiences, which are elevated by Denon’s vivid and spacious signature sound, personalisation and new approaches for inspiring sound. Key features include 3D height-channel sound staging, providing a more immersive audio environment, and seamless integration of Denon’s unique approach to industrial design into the vehicle’s aesthetic. Working closely with key members, Dirac, Treves and Tymphany, the Denon concept system in the Tesla Model Y demonstrates the power of true collaboration to deliver a world class branded audio experience within the innovative and open ecosystem of the Audio Foundry.

The demo showcases the seamless integration of Denon’s iconic sound signature into a widely recognised vehicle platform, demonstrating the adaptability of Denon’s concept system to enhance diverse automotive environments. By highlighting Denon’s technical excellence and the transformative potential of branded in-cabin audio systems, the car underscores how Denon’s solutions can redefine customer experiences in Software Defined Vehicles (SDVs) and beyond.

“Denon has long been synonymous with exceptional audio, and we’re excited to bring our heritage of innovation to Audio Foundry,” said Dan Shepherd, Vice President of Licensing and Partnerships for Masimo. “We’re committed to enhancing lives through premium sound experiences. The Tesla demo at CES reflects our vision for automotive audio, blending artistry and technology to deliver unmatched in-cabin experiences.”

This collaboration underscores the growing importance of audio as a central element in defining the customer experience for SDV platforms. With Denon’s expertise, Audio Foundry members are poised to deliver solutions that set new benchmarks for automotive sound systems.

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