Analysis
Arrow Advantage plays key role in development of The Pool-Mate
Arrow Advantage - the Arrow Electronics UK sales channels focused on supporting start-up organisations, companies in the early stages of development and other small- to medium-sized enterprises -has played a key role in helping fitness technology company Swimovate in the development of The Pool-Mate, a fully automatic lap and stroke counter watch for swimmers.
ThisSwimovate developed the product after attending a jointly hosted Arrow Advantage and Texas Instruments training day. Through this interactive session Arrow were able to help Swimovate with development kits, training, tools, software and samples of products. Swimovate subsequently decided to use the MSP430 MCU by Texas Instruments.
“We listened to Swimovate’s needs and offered the advice and technical support they required to make this exciting new product a reality”, explains Dean Hassell, general manager of Arrow UK. “The Ultra Low- Power MSP430™ Microcontroller provided the ideal power and portable solution.”
Lisa Irlam, CEO of Swimovate adds, “Arrow assisted us with the road mapping of this product and advised what products we needed to get the best technical result and at the lowest cost. We are now able to offer triathletes an automatic wrist device at an affordable price.”