Analysis

Samsung deal strengthens Anglia passives portfolio

7th July 2014
Mick Elliott
0

Anglia Components has been appointed as a UK and Ireland distributor for the passive component range of Samsung Electro Mechanics (SEM). Under the agreement, Anglia will have access to the full range of SEM passive components. In addition it will fully support SEM EMC control devices, chip resistors, crystal devices, Tantalum and X2Y Capacitors and chip inductors.

Steve Rawlins, CEO of Anglia Components commented, “Samsung Electro-Mechanics is a significant addition to the Anglia portfolio, and gives our customers’ access to a premium brand offering a competitively priced passives range. SEM is technically innovative, and regularly brings to market breakthrough products to which we will have immediate access. SEM is insufficiently exposed to the UK market, and we are looking forward to introducing them to our customers, and identifying opportunities where SEM devices can make a difference to their design.”

Michael Chang, Sales Manager, Samsung Electro-Mechanics, responded, “SEM recognises that local distributors with close customer relationships have a key part to play in our network. Anglia has shown that it is very strong in the UK market, with a growing market share. It has particular expertise in the industrial sector, an important part of the UK market and an application that SEM is keen to expand into. We believe that Anglia will be a reliable partner for SEM, who can take us into many new customers.”

SEM is the world’s number 2 in MLCC devices and this range will be a major focus for Anglia. Anglia will be putting in place a significant stock profile and offering it through Anglia Live for same day shipment.

Picture shows Left to right - David Pearson, Technical Director, Anglia;  Frank Goebel, Sales Director Passive components and PCB Europe, Samsung;  Elly Yoo, Sales associate LCR division, Samsung;  Alexander Nebel, Application Engineer, Samsung;  Graham Bridger, Director, PEMCO, Anglia  and Kerry Higham, Marketing Manager - PEMCO, Anglia

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