Anders Electronics names new CEO

Rob had previously served as the company’s commercial director, a role he undertook in January 2006. Prior to that, he was vice-president, business development.

Building on the company’s strong brand awareness and significant channel to market, Rob will continue with the focus on the company’s own products which provide engineers with genuinely useful functionality and on growing the international sales infrastructure. The company is also investing in, and using state-of-the-art technology to strengthen its sales process and support network.

Commenting on his appointment, Rob says, “This is a really exciting time for Anders Electronics. We have been investing heavily in a highly skilled and experienced management team, and in the resources and processes enabling us to move away from just being a supplier of product and technical services towards the fulfilment of our core purpose of helping people interact with technology, and our value proposition of ‘people first’, with a strong focus on display interface solutions and optimising the end-user experience. Anders Electronics will continue to move forwards in this direction and once the infrastructure is complete, we will be looking to grow through acquisition.”