AMR sensor technology in the spotlight

Compared to Hall magnetic sensors, AMR sensors provide technical advantages, such as a wider air gap, more sensitivity - particularly at room temperature, better immunity to vibrations and the ability to consume less power. Based on recent analysis of key companies involved in the AMR sensors market, Frost & Sullivan has recognised MEMSIC as the recipient of the 2016 North American Technology Innovation award. By investing in effective processes, design and manufacturing capabilities, MEMSIC has been able to position AMR sensor technology to take market share away from Hall sensors, which have performance challenges and limitations.

Compared to Hall magnetic sensors, AMR sensors provide technical advantages, such as a wider air gap, more sensitivity - particularly at room temperature, better immunity to vibrations and the ability to consume less power.

“In competing with Hall sensors, AMR sensors face the challenge of achieving cost reduction while also optimising the performance and minimising the size of AMR sensors,” said Peter Adrian, Frost & Sullivan, Principal Analyst and Research Manager, TechVision Division. “MEMSIC’s AMR sensors are available at the same cost or less than Hall sensors, while also offering higher bandwidth, higher dynamic range and sensitivity and lower power consumption.”

“MEMSIC designs its AMR sensors to address critical future needs and applications for magnetic field sensors by offering compact, low power, and integrated solutions at a compelling price point,” noted Adrian. “This optimal balance of price and performance allows it to cater to both existing and new customers and markets.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing and leveraging new technologies that significantly impact both the functionality and the customer value of the new products and applications. The award lauds the high research and development (R&D) spent towards innovation, its relevance to the industry, and the positive impact on brand perception.

“In competing with Hall sensors, AMR sensors face the challenge of achieving cost reduction while also optimising the performance and minimising the size of AMR sensors,” said Peter Adrian, Frost & Sullivan, Principal Analyst and Research Manager, TechVision Division. “MEMSIC’s AMR sensors are available at the same cost or less than Hall sensors, while also offering higher bandwidth, higher dynamic range and sensitivity and lower power consumption.”

“MEMSIC designs its AMR sensors to address critical future needs and applications for magnetic field sensors by offering compact, low power, and integrated solutions at a compelling price point,” noted Adrian. “This optimal balance of price and performance allows it to cater to both existing and new customers and markets.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing and leveraging new technologies that significantly impact both the functionality and the customer value of the new products and applications. The award lauds the high research and development (R&D) spent towards innovation, its relevance to the industry, and the positive impact on brand perception.