Analysis

Amplicon’s major new investment - IEIshop.com

17th September 2009
ES Admin
0
Amplicon have recently launched a standalone website to promote their new partnership with market leading Taiwanese Industrial computer manufacturer ‘IEI’.
The appointment as UK distributor gives Amplicon access to almost 2000 new products including IEI’s range of cost-effective embedded computer boards and the world renowned AFOLUX range of Panel PCs.



This strategic development has been designed to generate two new revenue streams for the Industrial Computing Group at Amplicon:



- IEIshop.com will deliver web-based sales of IEI products to customers that require rapid availability of prototypes and cost-effective volume supply of products. ‘Express shipping’ and ‘price promise’ initiatives highlight Amplicon’s commitment to rapid delivery and keen prices at IEIshop.com.



- Access to the full IEI range will provide Amplicon’s engineering team with many new options for developing bespoke products and ‘specials’ for customers that need a turnkey solution.



The creation of IEIshop.com allows UK customers easy and cost-effective access to a world-leading portfolio of Industrial Computer products whilst still taking advantage of Amplicon’s well established service and technical support.



IEIshop.com provides easy on-line ordering via 128 bit SSL secure web servers and full Securitymetrics PCI compliance ensures that credit card details are managed in a secure and audited environment. HSBC certified secure transactions, PAYPAL and Google checkout payment methods are designed to make IEIshop.com the most straightforward and secure way to buy IEI products in Europe.



Gina Citroni, Chief Executive Officer at Amplicon comments:

“It has been a very tough development phase for our web-team who have pulled out all the stops to deliver IEIshop.com in less than 2 months. Cost-effective online transactions and value added sales through customisation and EMC testing provides the perfect strategy to meet our first year target of $1m.”

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