Advantech ARK-D262 helps OTC product sales

iDklic is a Brussels-based company specialised in digital media & signage at points of sales. Since 2006, it has focused the largest part of its activities in the pharmaceutical industry. The company’s expertise in this field is one of the many reasons why Belmedis chose to partner with iDklic. iDklic uses the digital signage OPS player of Advantech, the ARK-DS262. iDklic chose to co-work with Advantech due to Advantech’s local support, the longevity on the Advantech signage product range and the proven stable of the hardware.

PharmaSeen TV was created specifically for the pharmacy market. An international success, PharmaSeen TV is deployed in over 1,300 Pharmacies across continental Europe and is now also in operation across 150 Irish pharmacies and 50 pharmacies in Luxembourg. With this unique channel, each pharmacist can operate and programme his/her own screen via iDklic’s dedicated web-based platform.

The pharmacist has access to a wide range of content (advertising, health-related thematics, customisable templates, weather forecast and much more) which enables him/her to fully personalise his playlist & promote his offers, events and specialties.

Digital signage creates a vibrant and very dynamic communication platform as it’s been shown that OTC product sales increase significantly with it as digital screens clearly motivate people to purchase. Product advertising and health information are perceived by customers in a much more attractive way.

Jean-Charles Figoni, iDklic’s CEO & Co-founder, confirms this statement by telling us “The PharmaSeen TV entertains and informs healthcare consumers with relevant video content and advertising messages which encourage impulse purchases. Our business model corresponds perfectly to our clients’ expectations who are looking for a measurable return on investment.”

The audience sees PharmaSeen TV as informative and highly credible, whilst pharmacists say that advertising on their network drives action by encouraging consumers to talk to them about products they see on screens.

“As our networks continue to receive a positive response from advertisers and consumers alike, we look forward to expanding the number of pharmacies and advertisers outside of Belgium”, commented Jean-Charles Figoni.

Miriam Taub, Co-Founder & CCO added: “This deployment fully integrates the multilingual approach of the PharmaSeen TV concept. The multilingual PharmaSeen concept is a strong asset towards future acquisition of other European markets. This is one of the many reasons why PharmaSeen TV is such a success with our customers in Belgium and in the rest of Europe where we already have a presence”.

iDklic’s objective is to continue spreading the PharmaSeen TV concept in Europe by creating more partnerships with other pharmaceutical wholesalers, and to become the leading actor in pharmacies’ digital media.

Franky Gilhuijs, Key Account Manager, Advantech says: “We are very pleased with the partnership that we have established with iDklic. We strongly believe that this cooperation will bring many more successes.”