ADI appoints Vice President of EMEA Sales

3rd November 2014

Analog Devices

Siobhan O'Gorman

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Mike Britchfield has been appointed to the position of Vice President of EMEA Sales at Analog Devices. To meet the needs of all customers, whether through ADI direct sales or distribution channels, Britchfield will manage an experienced sales network providing both technical support and customer service across the region.

Britchfield has been with ADI for 28 years. From 2009, the recently appointed Vice President led the Industrial and Instrumentation Market Segment organisation, where he built a solutions-focused team and developed the business strategies for the sub-segments.

From 1999 to 2009, Britchfield was a Product Line Director within the Converter organisation. Here he led several areas of technology development including the broad converter developments and more targeted products such as those for the Automotive IBS application.

Britchfield received a Bachelor of Science degree in Engineering from University College in Dublin and a masters in Business Administration from the University of Limerick. Before joining ADI, Britchfield worked as a designer of servo motor controllers.

“Mike brings a wealth of technology, marketing and customer experience to the role," commented Thomas Wessel, Senior Vice President, Worldwide Sales and Marketing, Analog Devices. "His passion for, and in-depth understanding of ADI’s technology portfolio and his strong customer engagement are a strong combination that will enable him to lead the team towards achieving our growth goals.”