Analysis

A new embedded player positions itself as a system software integrator

20th September 2016
Joe Bush
0

Embedded and mobile software development company, Adeneo Embedded, has announced that it has changed its name to Witekio. This new identity signifies a new market positioning for the company based on the belief that the future success of embedded projects will no longer mainly depend on technical expertise but the ability to optimise the system software integration. The company believes that a new kind of player is needed in the embedded sector and to undertake this vision Witekio is positioning itself as a system software integrator.

The embedded market is currently experiencing a number of disruptive forces. It is moving into a world of connectivity and interconnectivity, where the information and the data produced by embedded systems are essential. In parallel, and as a result of the consumerisation of the industry, user expectations are increasing in terms of ergonomics, user experience and performance. This complexity significantly impacts the way embedded systems and connected devices are designed and developed, and moves the primary success factor from a main dependency on technical expertise to the optimisation of the system integration. This implies the need of a strong know-how about architecture design, hardware and software compatibility, interaction testing, IP integration and a deep multi-OS and multi-technologies expertise. This creates the need for a new kind a player, the system software integrator.

The switch from Adeneo Embedded to Witekio has been prepared over several years. The skillset has been deepened and expanded, tests and proof of concept have been conducted through real complex projects. Witekio has a system level approach that is able to engineer and integrate intelligent systems software for any device from the hardware to the cloud by providing services for - low level software development (drivers, firmware, BSP), middleware customisation and optimisation (OS, communication, connectivity) and HMI and application development (embedded, cross-platform, etc).

Witekio also integrates third party IP and technologies for specific usage and markets and develops the connections with the global environment (M2M, cloud, network, etc.).

“Our new market positioning as system software integrator, supported by our new identity as Witekio, will be the spearhead of our growth strategy and will allow us to be ahead of the curve of the embedded drastic evolution” said Yannick Chammings, CEO at Witekio.

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