Analysis

3M Exhibits Stylish New Designs for Transparent Credit Cards

13th November 2007
ES Admin
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3M will exhibit a broad range of innovative products and technology for the banking and finance, travel and border security markets on Stand 4K 126 at CARTES & Identification 2007, the world leading event for digital security, smart card and identification technologies and applications.
Clear Card Filters



There will be some exciting new developments surrounding the Vikuiti Clear Card Filter from 3M, a revolutionary technology that enables the first ATM-compatible transparent banking payment cards. This includes a sneak preview of how stylish new designs can be used to take credit card design to heightened levels of originality and creativity.



Using the Clear Card Filter means applying a new way of thinking when it comes to designing compelling payment cards. The transparency of the cards increases the available surface area on both sides of the card body and the magnetic stripe can be easily integrated into the design. Typography, solids, patterns, illustrations and photographs all reproduce well on the clear plastic substrate and it accepts traditional four-colour printing in addition to a wide range of translucent inks. The combination of fashion and functionality makes the Clear Card Filter popular with consumers and presents immediate differentiation for banks and financial service providers worldwide.



Computer Privacy Filters



3M will also demonstrate its range of laptop and desktop computer privacy filters designed to address on-screen privacy concerns in banks and financial institutions. Privacy filters help ensure customer finance details are securely maintained at branch customer reception points and interview desks, and provide peace of mind for customers when performing online banking transactions via their PC or laptop in public environments.



Vikuiti Privacy Filters utilise 3M’s patented micro-louvre privacy technology, which works like tiny vertical blinds to narrow the viewing angle so that only persons directly in front can view on-screen images and text. From either side, the screen appears black. The filters simply attach to the monitor of the computer, and can be readily removed and stored when not required.

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