Advantech’s 2025 branding strategy to accelerate Edge computing

Advantech's 2024 revenue declined by 7%; however, the gross margin maintained due to the effective control on operations. The 2024 gross margin was 40.8%, the operating profit amounted to NT$9.050 billion (operating margin of 15.1%), and the consolidated net income after tax totalled NT$9.005 billion (net profit margin of 15.1%), while 2024 annual EPS reached NT$10.45. Meanwhile, Advantech proposed a cash dividend per share of NT$8.4, reflecting an increase in dividend payout ratio to 80%. The dividend proposal was approved by the Board of Directors last week and is subject to final approval by the 2025 annual shareholders meeting.

Eric Chen, President of General Management and CFO, stated: “Looking forward to 2025, order momentum has gradually recovered, with book-to-bill (BB) ratios in regional markets rebounding above 1. Meanwhile, as Advantech continues to expand in the Edge AI market, overall operations are expected to grow steadily.”

High-performance Edge computing platform accelerating digital transformation across industries

According to Miller Chang, President of Advantech’s Embedded Sector, the rapid development of global artificial intelligence and Edge computing technology has driven the growth of Advantech's extensive Edge Computing Platform, which holds a high market share across various industries. Advantech continues to innovate by developing Edge AI acceleration modules, Edge AI industry application systems, Edge AI large-language training systems, and Edge AI servers. Additionally, the company provides an integrated AI software platform tool, the Edge AI SDK, to help industry customers evaluate and validate AI platform performance and application development, accelerating the deployment of AI at the Edge device level. Meanwhile, Advantech's Edge Computing Platform has widely adopted various mainstream AI chips and collaborates with leading silicon manufacturers, such as Intel, AMD, Nvidia, Qualcomm, NXP, and MediaTek, to co-develop and launch high-performance Edge AI computing platforms simultaneously. Advantech focuses on high-performance computing and Edge AI applications in emerging industries, including 5G, networking, healthcare, transportation, automation equipment, and robotics.

Furthermore, Linda Tsai, President of Advantech’s Intelligent System sector, stated that Advantech is committed to driving the development of industrial Edge computing, focusing on vertical markets such as smart manufacturing, industrial and semiconductor equipment, collaborative robots, transportation, network security, and video streaming. The company will continue to provide advanced technologies, including machine vision solutions, PC-based industrial controllers, Edge computers, Edge servers, and Edge Video Appliances, enabling customers to enhance production efficiency and accelerate digital transformation. In addition, Advantech will deeply integrate AI, Edge computing, and industry applications by launching AI vision cameras, industrial AI inference systems, and a series of Edge LLM servers. The company will also collaborate with AI ecosystem partners to deliver innovative solutions. Moreover, Advantech plans to expand its presence in key areas such as intelligent inspection, collaborative robots, logistics and warehousing, and smart cities, accelerating the growth of the Edge AI market. Lastly, Advantech will strengthen its investments in L11 SKYRack integration services, providing customers with assembly, integration, and testing services for industrial rack solution. Leveraging its global service network, the company enables localised assembly and delivery, supporting applications in semiconductor front-end equipment, medical imaging, and video streaming to provide comprehensive system solutions.

‘Edge Computing & WISE-Edge in Action’ towards a new future of hardware-software integration

Advantech Chairman KC Liu stated that in 2025, Advantech will launch a new brand strategy, ‘Edge Computing & WISE-Edge in Action’. Moving forward, the company will deepen its understanding of customer needs by transforming Edge Computing into a competitive advantage, thereby optimising operational efficiency and enhancing decision-making accuracy for clients. In the AI era, Advantech aims to drive industry advancement and foster innovation. The company will continue to focus on five key industries: Edge Intelligence Systems, Manufacturing, Energy and Utilities, iHealthcare, and iCity Services & iRetail. Through the software-hardware integration strategy, Advantech will leverage WISE-Edge to connect and enable Edge intelligence, building a smart, interconnected ecosystem that facilitates real-time industry insights and drives innovative applications.

Looking ahead, Advantech will further advance the integration of hardware and software in Edge AI by collaborating with ecosystem partners. The company aims to create sustainable growth and generate long-term value for shareholders, society, and employees – ultimately fulfilling its vision of ‘Enabling an Intelligent Planet’.