USB Flash Memory brings platform technology into Toshiba's USB lineup

USB memories have won support for their combination of capacity, ease-of-use and pocketable portability. The U3 platform extends that versatility by supporting storage not only of data but of applications and personal computer settings, plus security features. Once configured to suit a user’s preferences, a USB Memory supporting U3 can be used in any PC with a USB slot, delivering the user’s familiar computing environment and support for such applications as e-mail and web surfing, and access to files stored in the USB Memory. When the user removes the U3 USB Memory, all traces of the Memory’s presence is also removed. No personal data is left behind.



On insertion into a PC, all the U3 models automatically launch the U3 Launchpad software integrated into the memory, which presents the user with a list of programs to choose from and files to work with. U-Safe, password-based security protection software is also built into Launchpad and can be activated at the user’s discretion. Other application programs can be downloaded from the U3 site.



The TransMemory 16GB Limited Edition meets demand for large-capacity data storage with its 16GB capacity. It also supports a password-based security protection system for USB memories that can be downloaded for free from Pocket Media, Toshiba’s memory card information site. Toshiba will continue to introduce large capacity models into the TransMemory lineup and make them available in the world market.



The new TransMemory series will be exhibited at IFA 2006, the world's largest consumer electronics trade fair, which will be held at Berlin, Germany, from September 1 to 6, 2006.



The USB flash memory market is growing and moving to support advanced functions along with larger memory capacities. In order to meet market demands, Toshiba will expand its line-up of high capacity and U3™ platform-based USB Flash memories.