Smart TV software comes to more brands via LG webOS

25th February 2021

CEVA Inc

Alex Lynn

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CEVA has announced that it is expanding its long-standing partnership with LG Electronics (LG) for its Freespace MotionEngine Smart TV software technology to include 3rd party TV brands running LG’s webOS smart TV platform.

“Expanding our webOS platform to other TV brands is an important milestone for LG as we evolve our TV business to deliver software and content services,” said Lee Sang-woo, Senior Vice President of Corporate Business Strategy at LG Electronics Home Entertainment Company. “The point-and-click motion control capabilities enabled by CEVA’s MotionEngine Smart TV software play an integral role in the popularity of webOS and LG Magic Remote. Introducing this intuitive UI to more webOS users via third party TV brands is key to our vision for the TV industry.”

Under the expanded agreement, LG will license its webOS smart TV platform, including the intuitive point-and-click cursor control functionality enabled by CEVA’s MotionEngine Smart TV software, to third party TV brands adopting the webOS platform for their products. This marks the first time for a global TV manufacturer to develop and market both TV hardware and software and is expected to increase LG’s presence in the home entertainment market worldwide.

LG has incorporated CEVA’s Hillcrest Labs Freespace MotionEngine Smart TV software in more than 100 million TVs as part of webOS for more than a decade. The precise and intuitive point-and-click cursor control software enables users to access any content onscreen with just a single click, enabling viewers to more efficiently navigate the UI without the need to press direction arrow keys repeatedly to traverse the screen. LG’s Magic Remote ensures this capability is enabled seamlessly for its users along with the other rich and innovative features included in webOS.

“We’re pleased to expand our more than decade long relationship with LG as it embarks on an exciting new phase for its home entertainment business,” said Chad Lucien, Vice President and General Manager, Sensor Fusion Business Unit at CEVA. “LG’s acclaimed TV platform and Magic Remote, featuring our MotionEngine Smart TV software, bring unmatched usability to LG TVs and we’re proud to partner with LG as the company expands its customer base through this new webOS platform licensing program.”