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CHERRY Embedded Solutions and Rutronik conclude distribution agreement

7th May 2024
Sheryl Miles
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Rutronik Elektronische Bauelemente GmbH, one of the leading broadline distributors of electronic components in Europe, and Cherry Embedded Solutions GmbH (Vienna, Austria) have concluded a distribution agreement for the whole of Europe with immediate effect.

As a result, Rutronik is expanding its product portfolio of Rockchip-based System-on-Modules (SoM) and single-board computers (SBC) for professional and industrial customers in the future markets of robotics, digital healthcare, smart displays, and intelligent video surveillance. CHERRY Embedded Solutions' reliable and secure modules stand out in particular for their application-specific performance and cost effectiveness. They are designed and manufactured in Vienna, Austria.

CHERRY Embedded Solutions is part of the listed Cherry SE and can thus leverage the parent company's global network for purchasing and qualifying electronic and mechanical parts, as well as for launching its products on different markets. The company provides products certified according to the Common Criteria for Information Technology Security Evaluation (ISO/IEC 15408) and fulfils, for example, the high security standards of the German healthcare telematics infrastructure.

"In the context of advancing automation and digitalisation in industrial and professional environments, whether for autonomous mobile robots (AMR) or human-machine interfaces (HMI), there is particularly high demand for reliable processing modules with the corresponding computing power," explains Anja Schaal, Senior Manager Product Marketing at Rutronik. "Through our partnership with CHERRY Embedded Solutions, we can now offer high-quality modules tailored to support a wide range of smart applications, including autonomous mobile robots, smart medical devices, and professional, intelligent high-resolution displays for intuitive user interaction. A further advantage is the geographical proximity to existing and future customers, which ensures that the products are always available for the European market."

"We design, develop, and produce our products at our company site in Vienna, in the heart of Europe. This enables us to guarantee high product quality and compliance with the highest security standards," says Dr. Stefan Roth, Managing Director of CHERRY Embedded Solutions. "With Rutronik, we have a distribution partner who knows the requirements and challenges of manufacturers of smart products inside out. Their in-depth understanding of processes along the entire product life cycle is also an enormously valuable quality that will help us to expand our European customer base."

Cost efficiency meets performance: system-on-modules and single-board computer

CHERRY Embedded Solutions' core products include the JAGUAR SBC-RK3588-AMR, a single-board computer (SBC) developed for the mass production of cost-effective autonomous mobile robots (AMR) and TIGER SOM-RK3588-Q7, which has been specially designed to meet the needs of demanding, smart IoT applications.

Both products are based on Rockchip's high-end, low power SoC RK3588. It features cryptographic extensions, supports deep learning frameworks, and provides interfaces to multiple high-resolution cameras. To significantly shorten the product development cycle of customers, both modules are accompanied by a board support package (BSP) that is optimally configured to the hardware and runs on Linux supported by Debian and Yocto.

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