Samsung Selects Broadcom's Integrated Dual-Band 802.11n Wi-Fi Solution

Samsung Apps, the world's first HDTV-based application store, provides consumers with an expanded, easy-to-navigate selection of content and applications from leading online providers and services. Consumers can stream movies from Netflix® or Blockbuster®, TV shows from Hulu™, videos from YouTube®, Next Level sports information from ESPN, music from Pandora® and view updates on their Facebook or Twitter accounts. By integrating Broadcom's high quality Wi-Fi technology, consumers will have the flexibility to access this content wirelessly, avoiding the painful experience of running multiple cables to their video rack.

Highlights/Key Facts:

* According to In-Stat, approximately 61.7 million Blu-ray players will ship with Wi-Fi by 2014 -- an increase of 772 percent over projections for 2010.
* To enable the latest in wireless connectivity features, including video streaming, Samsung integrated wireless LAN (WLAN) capability by using the Broadcom® BCM43236 SoC solution on both of their Blu-ray platforms. The BCM43236 is the world's first complete dual-band single-chip 802.11n solution for universal serial bus (USB) applications. As part of Broadcom's Intensi-fi® WLAN portfolio, the BCM43236 enables high performance, small form-factor and cost effective solutions for CE devices. The BCM43236 can also be used to add high performance wireless connectivity as an 'after market' USB device that plugs into an external port. Additional features of the BCM43236 include:
o An integrated 802.11n baseband and media access controller (MAC) with two radios (2.4 GHz and 5 GHz) that support both single-stream and dual-stream operation. Accelerange® technology that provides a unique set of hardware and software enhancements to provide higher throughput and more robust wireless coverage in the far corners of a home.
o Complete support of the Wi-Fi CERTIFIED™ Wi-Fi Direct™ peer-to-peer functionality that is fully interoperable and compliant with the Wi-Fi Alliance® specification.
o An integrated ARM® processor and on-chip RAM that can offload wireless functions from the host processor in consumer devices.
* The Broadcom BCM7633 single-chip Blu-ray platform powers Samsung's Blu-ray players and combines proven optical front-end and back-end video decoding and display technology while adding support for 3D and feature-rich Internet-based streaming applications. Additional features of the BCM7633 include:
o The most advanced Blu-ray Disc player SoC available, giving customers the highest levels of system integration that offers significant cost efficiencies and is helping to drive the mass adoption of Blu-ray technology.
o Support for Internet-based streaming applications such as Netflix, Pandora Internet Radio, VUDU™ and CinemaNow®.


Supporting Quotes:

DongHo Shin, Senior Vice President, Visual Display Division, Samsung Electronics

Samsung's goal over the past few years has been to significantly push the envelope in terms of consumer experience with connected TVs and Blu-ray players. We're not only delivering elegant designs, but we're adding a new dimension to superior home entertainment that transforms the way consumers access and experience content. Like Samsung, Broadcom is a proven innovator. By using Broadcom's leading BCM43236 802.11n solution, Samsung provides customers with more flexibility when installing their Blu-ray players by making their broadband connection wireless.

Dino Bekis, Director of Marketing, Broadcom's Wireless LAN Media line of business:

We are very pleased that Samsung has selected our leading 802.11n Wi-Fi solution and Blu-ray Disc platform for their next generation Blu-ray players. Samsung's Blu-ray players enabled with Broadcom's Wi-Fi give users the benefits of seamlessly-connected entertainment platforms, enhanced video-on-demand services and wireless freedom. We look forward to our continued collaboration with Samsung to address the growing consumer demand for content without borders.