Broadcom Accelerates the Emerging Market Transformation to HDTV

Broadcom's new technology enables low cost HDTV and interactive services to emerging markets such as BRICA (Brazil, Russia, India, China, Africa). The new Broadcom® BCM7358 HD satellite STB SoC reduces design complexity, size and overall system cost to accelerate deployment of HD satellite STBs throughout the BRICA markets.

Key Facts:

* Emerging BRICA markets are all transitioning to HD broadcasting driven by operators that include Sky Brazil (offers 25 HD channels), Russia's NTV Plus (offers 8 HD channels) and Dish TV India (offers 35 HD channels). The percentage of satellite STBs shipping that support HD in Brazil, Russia and India will grow from 13 percent in 2010 to 57 percent in 2016, according to ABI Research.
* Broadcom's new BCM7358 single-channel 1080p HD advanced video coding (AVC) satellite receiver chip features a high performance CPU and graphics engine, DLNA® (Digital Living Network Alliance) connectivity support and advanced security functionality.
* The BCM7358 is now sampling to set-top box manufacturers.


Quotes:

Sam Rosen, Senior Analyst, ABI Research

Reducing hardware and subscription costs coupled with higher penetration of HDTVs will give mainstream customers in emerging markets more access to HD services.

Nicholas Dunn, Vice President of Marketing, Broadcom's DBS Set-Top Box line of business:

Broadcom's new set-top box technology delivers the ability to upgrade subscribers from SD to HD at minimal cost, transforming the satellite pay TV market in emerging countries.