Automotive

Smart Eye receives 6 driver monitoring system design wins

19th October 2022
Kiera Sowery
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Smart Eye has been selected by an existing customer to deliver its world-leading Driver Monitoring System (DMS) software to six additional car models.

The estimated revenue of the order is SEK 100 million based on estimated product life cycle projections.

Smart Eye will deliver its AI-based technology to six new car models. The customer, a global Korean car manufacturer, has previously chosen Smart Eye’s software for implementation in 17 of its earlier car models and is now extending the technology to several of its next-generation models on a new platform.

The new car models including Smart Eye’s technology are expected to go into production in 2024. The estimated revenue for the order is SEK 100 million, based on product life cycle volume projections. The potential of further design wins on this new platform is estimated at SEK 100 million.

”To have an existing customer extend our Driver Monitoring software to a next-generation car model on a new platform points to the robustness and quality of our technology”, said Martin Krantz, CEO and Founder of Smart Eye. “We can be sure that the customer is content when we get selected for the next automotive platform of the same car model. These cars will be produced well into the 2030s. We are in Korea to stay”.

Smart Eye has now received a total of 100 design wins from 14 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 2,485 million. Estimated value over the product lifecycle from possible additional design wins with the car manufacturers on existing platforms is now SEK 4,515 million. 

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