Smart Eye announces nine new car model applications

The estimated revenue of the order is SEK 150 million based on estimated product life cycle projections.

Smart Eye, the leading developer of DMS software for the automotive industry, will deliver its technology to nine new car models by an existing automotive manufacturing corporation customer. The order comprises several OEM brands in a European-American automotive alliance, which constitutes one of the largest vehicle producers in the world.

The new car models, including Smart Eye’s technology, will go into production in 2025. The estimated revenue for the order is SEK 150 million, based on product life cycle volume projections.

”In response to the European Union’s mandate for driver monitoring systems in all new vehicles by 2026, routinely securing new design wins has become part of our standard practice,” said Martin Krantz, CEO and Founder of Smart Eye. “This latest order, while not unexpected, underscores our steadfast dedication to improving road safety. We are not just keeping pace with industry demands; we are setting the benchmark for DMS technology.”

Smart Eye has now received a total of up to 238 design wins from 20 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 5.015 billion. The estimated value over the product lifecycle from possible additional design wins with these car manufacturers is SEK 200 million.