Marelli at CES 2024 technology preview: software-defined interior

This experience, an advancement of Marelli's digital cockpit, is built on the company’s centralised architecture. It includes a Central Computing Unit equipped with the latest generation Snapdragon Cockpit Platform and can support up to four Zone Control Units (ZCUs). The interior replaces traditional analog interfaces with digital displays, offering vehicle owners the ability to personalise content using artificial intelligence (AI). Marelli will present its latest technologies under the theme ‘Design-Led Innovation’, from January 9-11^th, 2024, at the Wynn Hotel, Latour Ballroom 5-6, in Las Vegas, NV.

The Software-Defined Interior from Marelli includes several advanced display technologies. These include the next-generation HorizonView, Marelli’s pillar-to-pillar display that offers enhanced brightness and contrast, and a 12” hidden display designed to integrate seamlessly into the vehicle cabin. Another notable feature is one of the automotive industry’s first applications of an OLED display, a movable display developed by Marelli in collaboration with BOE, a company known for its display technologies, and its subsidiary BOE Varitronix Limited. This collaboration signifies ongoing cooperation and the foundation for future joint projects.

The interior also features a holographic display hosting Marelli’s Virtual Assistant, an advanced human-machine interface that functions as an in-vehicle co-pilot, enhancing the driving experience and the interaction between the vehicle and its occupants.

Marelli's persona solution in the interior allows for a customised user experience. Drivers can create a persona profile to specify car settings like seat position, temperature, ambient lighting, music preferences, and ground illumination. This profile is stored in the cloud, enabling a consistent personalised experience across different vehicles.

Additionally, Marelli's Software-Defined Interior includes the context-aware mobility experience (CAMEX) solution, powered by AI. This system facilitates an interactive experience with the vehicle by analysing the environment inside and outside the car. Utilising Eyeris’ in-cabin monocular 3D sensing AI, CAMEX assesses users’ faces, bodies, and hands in 3D space to adapt vehicle settings and functionalities, as well as prompt interactions with the Virtual Assistant.

Marelli's ambient lighting solution in the interior offers a range of colours, intensity levels, and cabin area options, adaptable to user preferences and working in tandem with decorative and smart surfaces. In combination with CAMEX, this feature enhances occupant-vehicle interactions.

The interior also integrates Marelli's software-defined audio platform, using the centralised architecture to offer a flexible and efficient audio system. Capable of supporting up to 16 speakers, this system provides high-quality sound and a range of audio customisation options.

Marelli’s new sound zoning feature enables the driver to use the car as a personal conference room, with an optimised noise cancellation system that isolates the speaker's voice from background sounds.

The user journey customisation extends to the Cloud with Sibros’ Deep Logger service and Big Data analytics. This service analyses vehicle technical data for predictive maintenance and other services. Sibros’ Deep Updater ensures that vehicle software remains current with automatic over-the-air updates.