Events News

VR tour opens door to Mouser warehouse at electronica

26th October 2016
Mick Elliott
0

Ever wondered about the process that brings an electronic component to your workplace? Mouser Electronics will show you how at electronica (November 8-11). Visitors to its stand will be able to take a virtual reality (VR) tour of the distributor’s massive 69.677 m2 state-of-the-art warehouse. Attendees will experience 3D 360-degree video displayed on Samsung Gear VR headsets. Simply by moving their heads or turning around, they will see a seamless view of Mouser’s facilities.

Explains Mark Patrick, Supplier Marketing & Business Development Manager, Mouser EMEA, “Mouser is all about supporting and enabling innovation. Virtual reality is a cutting-edge way to tell our story. Effectively, viewers will follow the same process as a component, travelling through all the warehouse processes, from stocking the newest products to pulling, packaging, and shipping orders — taking part in a component's marvelous journey to their doorstep.”

What′s more, Mouser is giving away thousands of sets of cardboard VR headsets for engineers to take the experience to go: https://www.youtube.com/watch?v=0ut7JDfRq18

Adds Patrick: “We’ll be doing more VR videos in the future. Our logistics — specifically, how we manage to ship to 500,000 customers in 170 countries with delivery in typically two to three days with industry-leading accuracy levels — are phenomenal, but there are lots of other stories we can tell, including technology or applications videos. Watch this space!”

 

Featured products

Upcoming Events

View all events
Newsletter
Latest global electronics news
© Copyright 2024 Electronic Specifier