IoT Solutions World Congress becomes hotspot for WiFi experts

Organised by the Wireless Broadband Alliance (WBA), a body focussed on promoting and enabling co-operation between service providers, enterprises, cities and technology providers to improve and advance the customer experience of WiFi, the Wireless Global Congress (WGC) meets twice a year (in Europe and USA) and attracts some 1,000 experts and decision-makers from the WiFi industry across the world. But co-locating the WGC European event with the IOTSWC will see over 16,000 decision makers in one place looking into digital transformation.

“This will be a big year for the world of WiFi,” said WBA CEO, Tiago Rodrigues, “and this partnership with the IoT Solutions World Congress will be a good platform to highlight the developments in Wi-Fi that can make a major contribution to digital transformation of economies and businesses.”

“During the year I expect to see a growth in roaming federations that will make the use of Wi-Fi easier and smoother for consumers, operators, cities and enterprises, as well as the release of WiFi 6 and 6E making use of 6GHz bandwidth to improve the speed of connections.”

The IOT Solutions World Congress (IOTSWC) is an event organised by Fira de Barcelona and the Industrial Internet Consortium. It focuses on demonstrating the real impact of IoT on the digitisation of industries, together with other disruptive technologies such as artificial intelligence, augmented reality, and blockchain. In 2019, the IOTSWC brought together 350 exhibiting companies, more than 300 speakers and 16,000 professionals from over 120 countries.

Constantí Serrallonga, Fira de Barcelona’s Managing Director, said that moving the WGC European event to Barcelona confirmed the City’s importance and leadership in the wireless world and added to the attraction of the IOTSWC.

“We are very pleased to be co-organising this key global event in the Wi-Fi ecosystem which further enhances the position of Barcelona and Fira as a leading international venue for technological congresses. Connecting the Wireless Global Congress with the IOTSWC will increase the convening power of the two events specialising in disruptive technologies that are leading the transformation of industry, economy and society.”

In 2020 the WGC Barcelona agenda will cover topics such as the opportunities opening up with the next generation of WiFi services ( WiFi 6 and 6GHz), intelligence gathering and data analysis, the WiFi customer experience, synergies with the IoT ecosystem, the impact of WiFi cyber security, identity management and the role of WiFi in the future of the connected vehicle, in-flight, industry 4.0 and hospitality. Its sponsors include Boingo, Cisco, GlobalReach and Intel.

Meanwhile the IOTSWC 2020 will be showcasing the transformational power of digitisation with exponential technologies such as IOT, AI, 5G, quantum computing, robotics, blockchain and digital twin. It will provide real solutions and knowledge to guide the different industrial sectors through the implementation of these advances, ensuring welfare and sustainable growth.

Matthew MacPherson, CTO Wireless, Cisco, said: “For Cisco, the colocation of WGC and IOTSWC is a great fit. IOT Solutions World will provide Cisco an opportunity to engage with customers across a diverse set of verticals like manufacturing, construction and automotive. Cisco is working hard on the next generation of internet-based wireless technologies that better enable IOT onboarding, delay sensitive applications, and the huge growth of things for sensing, control, tracking and automation. As a board member of the WBA, Cisco believes that co-locating these events will create additional excellent business opportunities.”

Chris Bruce, Managing Director, GlobalReach Technology, said: “As a member of the board of Wireless Broadband Alliance and Managing Director of GlobalReach Technology, we see this partnership as an opportunity to reinforce the role that WiFi has as the main driver for enterprises and cities to accelerate their digital agendas.”