embedded world goes West

Following the premiere of embedded world China in Shanghai from 14 to 16 June 2023, the North American edition will be the second international offshoot of this successful Nuremberg-based exhibition: “Embedded systems are now found in almost every smart device and form the basis for Industry 4.0,” said Prof. Dr Roland Fleck, CEO NürnbergMesse Group.

“Accordingly, there is strong demand from abroad for a further international industry platform, which we will make available in the US in the future.”

Fleck’s co-CEO Peter Ottmann added: “With our new events in the US and China, we are also meeting the regional wishes and needs of our exhibitors and trade visitors in these two key embedded sector markets, while simultaneously pressing ahead with our own rigorous international growth programme.”

The concentration of major industry players such as AMD, Apple, Dell, Google, Hewlett-Packard, IBM, Oracle and Wincor Nixdorf makes Austin the perfect venue for the first embedded world North America, which will be held in two exhibition halls at the Austin Convention Centre. “North America has traditionally played a key role in the development of the embedded sector, and it still does with innovations,” said Dr Axel Sikora, Chair of the embedded world Conference and the embedded world Advisory Board. “We therefore firmly believe that embedded world North America will quickly find its place in the global network of the embedded community. I am very much looking forward to this trailblazing event.”

In looking after the US market in the future in collaboration with its partner WEKA FACHMEDIEN GmbH, NürnbergMesse will be meeting the wishes of the embedded world exhibitors: In an exhibitor survey, they expressed interest in taking part in a US offshoot of embedded world: “Although there are various events for the electronics sector in the US, there are none that focus on embedded systems,” said Benedikt Weyerer, Executive Director embedded world. “We are now closing that gap with embedded world North America.”

The event will be organised and run by the US subsidiary of NürnbergMesse, headquartered in Atlanta. “We will develop an exhibition and conference format that perfectly adapts the successful design of the leading exhibition in Nuremberg for our customers in the US, providing a stage for both expertise and products in equal measure,” said Bill Ingwersen, Managing Director of NürnbergMesse North America Inc.