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Amdocs to unveil new AI-powered offering at MWC 2025

3rd March 2025
Harry Fowle
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Amdocs has announced it will showcase its new CES25 suite, the most advanced version of the Amdocs Customer Experience Suite redefining business, operations, network and AI & data domains, at next month’s Mobile World Congress in Barcelona.

“CES25 unlocks the full potential of next-generation technology capabilities that empower service providers to capitalise on new monetisation models, while delivering seamless customer experiences,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “CES25 was born on the Cloud, natively infused with generative AI capabilities spanning network to experience. We are excited that our new CES25 suite will ensure service providers are able to unlock new revenue opportunities while achieving cost leadership across their operations.”

A key addition to CES25 is the new Amdocs amAIz telco intelligence suite, a holistic, modular portfolio of telco-native data management, AI, machine learning (ML) and generative AI (GenAI) platforms, applications and services, pluggable to any ecosystem.

Powered by the amAIz suite, the entire CES25 portfolio is embedded with data analytics and ML capabilities and GenAI Agents to elevate customer and employee experience, drive growth and innovation, and optimise service providers operations. The portfolio makes service providers agentic-era ready, empowering them to quickly and effectively launch GenAI agents.

The amAIz portfolio includes:

  • Telco GenAI Agents which seamlessly orchestrate and automate complex processes and workflows to dramatically reduce operational cost, while optimising token utilisation and enhancing accuracy and speed. The amAIz Sales, Care, Network and Marketing Agents can be deployed over any existing IT and network stack.
  • Analytics and ML-based data applications which proactively identify and address key experience drivers and provide recommendations and actionable insights to ultimately boost customer satisfaction, drive business growth, automate processes and reduce operational cost. amAIz data apps can be deployed over any existing IT and network stack, and pluggable to any data store and AI ecosystem.
  • Telco GenAI platform leveraging Amdocs’ partnership with NVIDIA, Microsoft, AWS and Google Cloud to effectively and efficiently utilise GenAI foundation models and LLMs for introducing a trusted telco agentic experience
  • AI & Data platform aligned with the latest data lakehouse architecture and data mesh capabilities to efficiently collect, arrange and process vast amounts of telecommunications data across an operator’s entire business, while breaking data silos to ensure seamless data management and utilisation
  • AI and GenAI services designed to tackle fragmented data challenges, ensure compliance, and accelerate innovation with AI-ready foundations and workflows. From integrating data sources to deploying service-as-a-software solutions, Amdocs AI and GenAI services enable service providers to evolve their data ecosystem with agility, intelligence, and seamless scalability.

The CES25 portfolio is designed to drive service providers’ B2C, B2B and B2B2x growth with a rich offering of products and platforms that can be deployed either as standalone, or in any combination, leveraging pre-integration and thousands of certified end-to-end flows and user journeys.

Aligned with the industry’s focus on business segments, CES25 digitalises and automates service providers’ lead-to-care processes and end-to-end customer lifecycle management for businesses of any size. Spanning the complete customer lifecycle from marketing, commerce, sales and ordering, through delivery, fulfilment and activation, to billing and care, CES25 provides end-to-end modular capabilities to enable service providers to profitably grow their B2B business, monetising advanced connectivity solutions and offering partner-enriched vertical market solutions. CES25’s enhanced B2B capabilities simplify end-to-end processes for corporate and government customers, enabling agility and accuracy for complex B2B deals. It also supports an automated experience for mid-tier business customers, enabling service providers to effectively serve high-volume business segments.

All CES25 products are empowered by embedded analytics, co-pilots and agents to provide contextual insights, bringing the power of business intelligence directly to the point of decision-making, enhancing productivity and data-driven decision-making across various business and operational processes.

The new CES25 portfolio is comprised of:

  • Amdocs Customer Engagement Platform, built in partnership with Microsoft. This is a complete telco-verticalised CRM solution serving both the consumer (B2C) and enterprise (B2B) markets and delivering unified and omnichannel AI-driven customer journeys. The platform spans the entire customer lifecycle  -- marketing, commerce, sales, ordering, and customer service --  and leverages the Amdocs Low-Code Experience Platform for accelerated introduction of new customer experiences, and rapid go to market for any product or bundled offering, over any channel, in real time and at scale. The platform also includes the next-generation configure-price-quote product, Amdocs CPQ Pro, which digitalises the B2B sales processes and enables service providers to offer advanced enterprise services for all business types by leveraging GenAI capabilities.
  • Amdocs Catalog, which enables service providers to quickly expand offerings beyond connectivity by supporting new pricing models, dynamic promotions, and diverse service bundles. With proven hyper-scalability and resilience, and featuring a Cloud-native, microservices-based architecture, Amdocs Catalog seamlessly integrates with existing telecom IT systems to serve as a unified source of product and service data for the telco’s consumer, business and government offerings.
  • Amdocs Freestyle Billing, a flexible Cloud-native real-time billing solution powered by machine learning to enable personalised billing experience and facilitate the launch of innovative monetisation models for advanced B2C and B2B digital services, including network assets monetisation.
  • Amdocs Charging, which caters to a wide range of customer needs from over 200 million subscribers to under half a million. It empowers business users to swiftly respond to market demands and experiment with innovative pricing schemes and business models. It also enables network feature monetisation, particularly in areas such as B2B2X, IoT, and API monetisation
  • Amdocs Intelligent Networking suite, which advances service providers in their journey towards autonomous networks, supporting zero-touch self-operating networks through intent-driven, closed-loop management, connecting predictive assurance with inventory and orchestration, and leveraging comprehensive data to evolve towards an end-to-end digital twin of the service provider’s network and its overlaying services.
  • Amdocs MarketONE SaaS platform for managing and monetising digital service subscriptions, with hundreds of pre-integrated leading digital merchant partners of all types. The platform enables resellers and service providers to rapidly launch new value-added services with a frictionless digital customer experience, strengthening customer acquisition and retention, while growing revenue beyond traditional telco services
  • Amdocs eSIM Cloud, a SaaS-based eSIM solution, which offers service providers a quick and easy way to start supporting eSIM devices and vendors so that they can rapidly launch and support new eSIM devices and services.

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