As the way in which we interact with brands has become more fragmented, so too has our loyalty. Today, consumers are far more likely to consider cars from carmakers that we hadn’t previously, kicking off our car buying journey with as many as fourteen potential marques. This is largely due to the vast amount of blogs, vlogs, ads and articles instantly available at our fingertips. By François de Bodinat, Chief Product Officer at Zero...

ZeroLight, a tech innovation firm from Newcastle, has teamed up with Amazon Web Services (AWS) to offer carmakers a new way of launching new models via interactive and immersive experiences on streaming platform Amazon Live, powered entirely by the Cloud.

Visitors to the 2015 IAA autoshow in Frankfurt will be able to discover how digital technology will revolutionise the automotive retail process, allowing reduced cost of sales for dealers and vehicle manufacturers, greater customer engagement and increased sale of profitable options. ZeroLight’s 3D car configurator, demonstrated on the IBM stand, will accelerate the customer journey from awareness to sale by bringing the car to life in digi...

Real-time 3D visualisation specialist ZeroLight has announced that it is working with AUDI on range of visualisation projects. The projects, which include next-gen display technologies, will all be served by ZeroLight’s cross-platform real-time 3D visualisation technology.