The industry’s first immersive Virtual Light Booth (VLB) has been announced at the Autodesk Automotive Innovation Forum in Munich by X-Rite and its subsidiary Pantone. The VLB allows designers, material suppliers and marketers to accurately and efficiently visualise and compare 3D digital material renderings side-by-side with physical samples in an environment that controls all parameters influencing the perception of appearance.

X-Rite, Incorporated is ushering in the digital era of colour and appearance management to address some of the toughest design and manufacturing problems faced by the automotive industry.