Whether they like it or not, the growing public familiarity with advanced technology is pushing change on to high street retailers. As much as we may tire of hearing about artificial intelligence (AI), augmented and virtual reality (AR and VR) there is now a depth of expectation among consumers that these technologies will enhance and inform their experiences when they enter a store. Author: James Pepper, Technical Services Director, Vista Retai...

  According to research from Vista Retail Support, 70% of consumers are familiar with Artificial Intelligence (AI)-based technologies and believe that AI can transform their shopping experiences, yet 66% say that they have not experienced the technology in a retail environment.

A survey by Vista Retail Support has found that 96% of consumers who have experienced Augmented Reality (AR) in a retail store say they found it helpful and report that it has improved their shopping experience. Of the respondents who have experienced AR in a store, 96% say they have used an AR headset that allows users to view 3D computer-generated images of products as if they are in front of them. Ninety-two percent of those responde...