The customer engagement experts, Optimove, are launching an innovative new feature, Streams. This feature enables marketers to compare the impact of multiple campaigns as a unit to a different stream of campaigns or control group, to determine which strategies are most effective at meeting long-term business goals.

Ho ho ho! Google searches show that the UK starts Christmas earlier than any other country. Interest picks up as early as August and begins to rise steeply at the end of October, just before Black Friday, with the trend continuing into December. And according to retail experts, UK consumers are doing their Christmas shopping earlier than ever before. Retailers can make the most of this trend by engaging their customers months before the festive p...

Do you often find yourself browsing online, but not actually buying anything? Ninety-eight percent of people who visit a website never make a purchase. That means in today’s ultra-competitive online retail market, marketers are spending valuable pounds following consumers around the internet and retargeting them with ads for items they will never buy. But thanks to Optimove, the science-first relationship marketing hub, marketers will ...