Meitu has announced the launch of 'COUNTER' on its MakeupPlus app - an innovative, virtual cosmetics counter providing users with a unique experience to try before they buy - virtually. COUNTER is accessible globally through MakeupPlus, featuring hundreds of lip products from colour cosmetic brands such as Clinique, Giorgio Armani, Lancôme, YSL and Bobbi Brown, with several more brands continuously added to the app.