The most innovative consumer devices are those that meet a real need while facilitating a change in behaviour - often enabled by a convergence in technology. To accelerate this process, Iprova is using Artificial Intelligence (AI) to review technical, scientific and consumer trends to find the ingredients that will create the winning products of the future.

The path to inventing a new product or service is long and challenging. To ease the journey, many R&D teams opt to focus on incremental rather than disruptive innovation. However, new technologies are enabling businesses to develop radical inventions quicker and easier than ever before.  By Julian Nolan, CEO of Iprova